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Aside from being at the forefront of technological innovations, what else does industrial titan General Electric excel at? General Electric’s strategic approach to its online marketing campaigns are admired by both seasoned and rookie marketers alike.

That’s why GE teamed up with National Geographic to give an old message a new twist.Depending on your industry, trying something new is just a waste of time and money.In digital marketing however, it could spell the difference between Back when Snapchat was still gaining traction with brands, GE joined in the fun – just in time for the 45th anniversary of the moon landing.This is great for local businesses who want to spread the word about their enterprise or event.One of the most challenging aspects of digital marketing is connecting your brand’s message to what people are talking about.

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